The Challenge
In 2014, Reed’s Ginger Brews, one of fastest growing organic, all-natural ginger beers, came to Oberman/Fusion wanting to create a national presence in the market place, boast sales, increase awareness and widen their appeal to Wall Street.
The Solution
Oberman/Fusion wrote and produced Reed’s first-ever national TV campaign and partnered with their in-house digital department to create and broaden their digital and social footprint.
The Result
• Net revenue increased 22% to a record $12.3 million
• Reed’s Ginger Brew sales increased by 16% led by Reed’s Extra Ginger Brew sales that increase 26%
• Stock price rose from $4.73 to as high as $7.53 per share- an increase of 163%